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Head of Marketing

• Level: Senior

• Job type: Full-time (contract)

• Location: Global - Remote

• Category: Growth

Join a team revolutionizing mental healthcare.

Mentalyc, is an industry leader and pioneer of AI-note taking for therapists and other mental health professionals. Since the company incorporation in 2021, we have automated note taking, treatment planing, progress tracking with AI as a central component. We have also acquired thousands of customers and grew our team.

Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is to turn AI-generated notes into Clinical Intelligence that helps therapists grow, deepen therapeutic relationships, and achieve outcomes AI alone never could.

We believe in elevating mental health care, one note at a time. As a team, we are driven by curiosity, care, and collaboration. We push boundaries, embrace new ideas, and trust in each other and the process. We strive to inspire, innovate, and explore, all while ensuring data privacy and supporting therapists so they can focus on what matters most—delivering quality care.

1. What We Offer

  • Build and own our demand-gen engine and broader marketing function from day one
  • Report directly to co-founders and help set company strategy
  • Competitive salary + performance bonus tied to marketing KPIs
  • Possibility for equity as we scale
  • Rapid responsibility & learning through end-to-end ownership and high-impact stretch assignments
  • Innovative environment where we pioneer never-before-built features on our cutting-edge mental-health platform
  • Fully remote with flexible hours to support work–life balance
  • Clear path to CMO

2. Responsibilities

  • Own and scale SEO as our core channel—drive blog growth while experimenting with new media formats and LLMs
  • Grow our partner network to new heights
  • Ensure unified branding and a reliable posting cadence across all channels
  • Experiment with new tactics and growth hacks
  • Own website optimization and conversion-rate optimization (CRO)
  • Set, track, and achieve targets for traffic, leads, MQLs, and CAC/LTV ratios—compensation tied directly to results
  • Lead hiring, onboarding, and mentoring of a full-stack marketing team
  • Own registration growth and collaborate with the Growth team on subscription scaling

3. Requirements

  • Proven track record of scaling companies from multimillion-dollar ARR to tens or hundreds of millions in ARR
  • 5+ years in marketing—ideally prosumer—with 3+ years building and leading teams from scratch
  • Degree from a top-tier business or tech school
  • Proven scale-up track record: grew a startup to hundreds of employees and tens of millions in ARR
  • Deep expertise in SEO, paid acquisition, email automation, and CRO
  • Proficient with Mixpanel, Google Analytics/GA4, Search Console, and financial/ROI modeling
  • Strong analytical and numerical skills, including predictive modeling
  • Deep expertise in prosumer audiences and product-led growth (PLG) strategies
  • Exceptional hiring, leadership, and stakeholder-management skills

4. Personal Qualities

  • Relentlessly ambitious with an outlier mindset for audacious goals
  • Strategic thinker who also dives into tactical execution and gap-filling
  • Data-driven and results-obsessed, with a rapid test-and-learn approach
  • Collaborative and empathetic, building strong relationships across teams
  • Resourceful, resilient, and comfortable in ambiguity
  • Impact-oriented, motivated by making a tangible difference in mental-health care
  • Technically proficient with SEO tools (Ahrefs, SEMrush, Screaming Frog)

5. Nice to Have

  • Experience in mental-health or health-tech
  • Management consulting background
  • Community-building expertise (Slack/Discord, membership platforms)
  • Python and SQL programming skills
  • MBA


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