Mentorship: Learn from our CEO, an ex-McKinsey consultant, serial entrepreneur, and psychology expert
Career advancement: Grow into a Head of Growth role overseeing all channels and managing a team of content writers, SEO specialists, and interns
Flexibility: Enjoy flexible working hours in a fully remote, diverse, international team
Performance-based compensation: Earn competitive pay tied to growth achievements and key performance metrics, with the potential for equity over time
Responsibilities:
Content Marketing: Coordinate writers, influence content strategy, develop SEO strategies to boost visibility and drive organic traffic, test new formats (user interviews, videos, etc.), and manage organic posting and HARO outreach
CRM: Manage segmentation, create funnels, improve conversion rates, conduct A/B testing, and optimize CRM processes with customer.io for increased satisfaction and retention
CRO: Enhance commercial website and product onboarding experiences using conversion rate optimization tactics
New Channel Exploration: Discover opportunities in new channels (affiliate, YouTube, Google Ads)
Community Management: Oversee and grow our Facebook community, fostering engagement and brand loyalty
Tracking & Analytics: Set up and manage tracking systems, utilize UTM parameters effectively, and analyze marketing campaigns with Google Analytics 4 and other tools
Team Leadership: Cultivate a collaborative, results-driven environment while growing and leading the team
Company Growth: Drive sustainable growth through strategic initiatives, growth experiments, and optimization techniques
Requirements:
At least 5 years of proven experience in digital marketing and growth-related topics
Strong analytical and data-driven decision-making abilities; proficiency in Google Analytics 4, customer.io, and other marketing analysis tools
Experience with growth hacking, experimentation techniques, content marketing, SEO, social media management, and new channel exploration
Exceptional communication and stakeholder management skills for effective team coordination and collaboration
Proficiency in conversion rate optimization (CRO), onboarding optimization, CRM processes, and extensive BI/financial analysis
Ability to adapt quickly to changes, maintain a solution-oriented approach, and balance long-term strategic thinking with short-term tactical execution
Comfort working in a fast-paced, dynamic startup environment
Entrepreneurial mindset with a passion for innovation and willingness to challenge the status quo
Personal Qualities:
Intrinsically motivated and driven to succeed, with a strong commitment to the company's mission and vision
Self-starter with the ability to work independently and adapt to changes in a rapidly evolving industry
Team player with a collaborative mindset and exceptional interpersonal skills
Committed to delivering results and making a meaningful impact in the mental health field
Capacity to make data-informed decisions and balance them with creativity and intuition
Nice to Have:
Experience with vertical SaaS, tools for therapists, and AI products
Previous experience working in the mental health field or with tools for providers
Familiarity with organic posting and HARO outreach
Proven track record of building, leading, and managing high-performing marketing teams
Experience in creating and executing integrated marketing strategies across multiple channels and platforms