Growth Marketer

What We Offer:

• Hyper growth environment: Join a product-led, SEO-driven startup experiencing 45%-110% MoM growth.
• Mentorship: Learn from our CEO, an ex-McKinsey consultant, serial entrepreneur, and psychology expert.
• Career advancement: Grow into a Head of Growth role overseeing all channels and managing a team of content writers, SEO specialists, and interns.
• Flexibility: Enjoy flexible working hours in a fully remote, diverse, international team.
• Performance-based compensation: Earn competitive pay tied to growth achievements and key performance metrics, with the potential for equity over time.

Responsibilities:

• Content Marketing: Coordinate writers, influence content strategy, develop SEO strategies to boost visibility and drive organic traffic, test new formats (user interviews, videos, etc.), and manage organic posting and HARO outreach.
• CRM: Manage segmentation, create funnels, improve conversion rates, conduct A/B testing, and optimize CRM processes with customer.io for increased satisfaction and retention.
• CRO: Enhance commercial website and product onboarding experiences using conversion rate optimization tactics.
• New Channel Exploration: Discover opportunities in new channels (affiliate, YouTube, Google Ads).
• Community Management: Oversee and grow our Facebook community, fostering engagement and brand loyalty.
• Tracking & Analytics: Set up and manage tracking systems, utilize UTM parameters effectively, and analyze marketing campaigns with Google Analytics 4 and other tools.
• Team Leadership: Cultivate a collaborative, results-driven environment while growing and leading the team.
• Company Growth: Drive sustainable growth through strategic initiatives, growth experiments, and optimization techniques.

Requirements:

• At least 5 years of proven experience in digital marketing and growth-related topics.
• Experience in both top-of-the-funnel (TOFU) and bottom-of-the-funnel (BOFU) marketing strategies, including lead generation, conversion optimization, and customer acquisition.
• Strong analytical and data-driven decision-making abilities; proficiency in Google Analytics 4, customer.io, and other marketing analysis tools.
• Experience with growth hacking, experimentation techniques, content marketing, SEO, social media management, and new channel exploration.
• Exceptional communication and stakeholder management skills for effective team coordination and collaboration.
• Proficiency in conversion rate optimization (CRO), onboarding optimization, CRM processes, and extensive BI/financial analysis.
• Ability to adapt quickly to changes, maintain a solution-oriented approach, and balance long-term strategic thinking with short-term tactical execution.
• Comfort working in a fast-paced, dynamic startup environment.
• Entrepreneurial mindset with a passion for innovation and willingness to challenge the status quo.

Personal Qualities:

• Intrinsically motivated and driven to succeed, with a strong commitment to the company's mission and vision.
• Self-starter with the ability to work independently and adapt to changes in a rapidly evolving industry.
• Team player with a collaborative mindset and exceptional interpersonal skills.
• Committed to delivering results and making a meaningful impact in the mental health field.
• Capacity to make data-informed decisions and balance them with creativity and intuition.

Nice to Have:

• Experience with vertical SaaS, tools for therapists, and AI products.
• Previous experience working in the mental health field or with tools for providers.
• Familiarity with organic posting and HARO outreach.
• Proven track record of building, leading, and managing high-performing marketing teams.
• Experience in creating and executing integrated marketing strategies across multiple channels and platforms.