SEO Manager

What we offer

• Creative and dynamic environment: Join an innovative, fast-growing, mission-driven startup focused on mental health technology.
• Strategic leadership: Take ownership of SEO strategies, with a clear path toward senior leadership opportunities in the marketing department.
• Flexibility: Enjoy the benefits of a fully remote, diverse, and international team with flexible working hours.
• High impact: Play a key role in improving our organic search visibility and driving sustained growth in traffic and revenue.

Responsibilities

Own & Scale Organic Growth

• Scale organic acquisition by taking full ownership of strategy, execution, tracking, and optimization
• Set up and maintain scalable systems for on-page, off-page, and technical SEO
• Develop and maintain a scalable keyword strategy and structure content around content pillars
• Continuously monitor and optimize conversion from organic traffic to product sign-ups

Content Planning & Execution

• Conduct technical SEO audits and implement fixes across indexing, crawlability, and site structure
• Optimize content for structure, metadata, internal linking, and search intent alignment
• Direct a team of part-time writers, providing outlines, briefs, and feedback
• Analyze competitors and adapt strategy to maintain an edge in organic search
• Setup, run and optimize A/B tests to improve landing page performance
• Ensure the product’s features and value proposition are communicated in the right places across all organic content

Leverage Data, AI & LLMO

• Build performance dashboards to track and report SEO performance (with BI support)
• Use AI tools and agents (e.g., GPT) to speed up research, optimizing content, and workflow automation
• Make content LLMO-ready by structuring it for visibility in AI models and LLMs (e.g., structured content, question-based formats, citations)
• Stay ahead of SEO/LLMO trends and integrate insights into content strategy

Requirements

• 5+ years of experience owning, operating and successfully scaling organic channel
• Proven experience in exponentially scaling organic channel (preferably for SaaS products, US market)
• Experience in conducting thorough keyword research, content optimization, and developing effective link-building strategies
• Experience with technical SEO, including handling sitemaps, robots.txt, structured data, and resolving crawl issues
• Proficient in Google Sheets or Excel—we don’t look for Macro or VBA level proficiency. However, the ability to use and present any data in a meaningful and structured way is a must-have
• Experience using AI or automation to scale or streamline SEO workflows
• Bonus: Familiarity with LLMO trends, basic HTML/CSS, proven success in organic socials or other platforms (YT, Medium, Reddit, etc) or experience in SaaS, healthcare, or mental health industries.

Personal Qualities:

• Organized and self-motivated: Ability to take initiative and be reliable with minimal supervision.
• Creative and analytical: Able to blend creativity with data-driven approaches for effective decision-making.
• Collaborative: Enjoys working across teams and mentoring others.
• Mission-driven: Cares deeply about mental health and how technology can improve lives.
• Entrepreneurial mindset: Thrives in a fast-paced, startup environment.

Evaluation Process

1. Application Review: We’ll assess your application for fit with the role.
2. Task: Complete an assignment to showcase your SEO skills.
3. Team Interviews: Meet the Head of Growth and the CEO to discuss your experience and vision for Mentalyc.