Marketing UX Designer (WordPress / Webflow Specialist)

About Mentalyc: 

Mentalyc, is an industry leader and pioneer of AI-note taking for therapists and other mental health professionals. Since the company incorporation in 2021, we have automated note taking, treatment planing, progress tracking with AI as a central component. We have also acquired thousands of customers and grew our team.

Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is to turn AI-generated notes into Clinical Intelligence that helps therapists grow, deepen therapeutic relationships, and achieve outcomes AI alone never could.

What we offer:

• Visionary Leadership: Ambitious founders dedicated to transforming therapy and reducing global suffering.
• Meritocratic Autonomy: Full freedom to choose your working style—judged solely by your results.
• Rapid Career Growth: Exceptional ownership and intellectually stimulating challenges tailored for high performers.
• Bootstrapped & Profitable: Sustainably successful, revenue-driven growth without investor dependence.
• Pioneering Innovation: First-ever projects leveraging complex data to redefine the future of mental healthcare.

Responsibilities:

• Website Ownership: Design and implement changes directly in WordPress and Webflow (must be fluent in both).
• Conversion-Focused UX: Create user flows, landing pages, and interactions that maximize signups, demos, and conversions.
• Design Systems: Maintain and extend the brand’s design system, ensuring consistency across web, product marketing, and campaigns.
• Visual Assets: Create marketing visuals such as banners, social posts, and digital ads when needed.
• Experimentation: Collaborate with marketing to test, iterate, and optimize design for performance (A/B testing, heatmaps, analytics insights).
• Tools: Comfortable using Lovable, Figma, and other UX/marketing design tools.

Must-Have Qualifications:

• Proven expertise in WordPress and Webflow — able to independently design and implement changes without relying on developers.
• Strong foundation in UX design principles and best practices for conversion optimization.
• Experience working with and evolving design systems.
• Portfolio demonstrating marketing-focused design (websites, landing pages, campaigns, ads).
• Strong visual design skills (typography, layout, hierarchy).
• Experience with A/B testing, analytics, and data-driven decision making.

Nice-to-Have:

• Motion/interaction design skills (e.g., micro-animations in Webflow).
• Experience designing for SEO-driven websites.
• Familiarity with growth marketing strategies and CRO (conversion rate optimization).
• Prior experience in SaaS or B2B marketing.

What Success Looks Like:

• Website and marketing assets consistently reflect our brand system.
• Landing pages and campaigns deliver measurable conversion improvements.
• Marketing team can move quickly because design and implementation happen seamlessly.
• Consistent, high-quality visual and UX design across all marketing channels.